SERVICES

  • GRAPHIC & TEXTILE DESIGN

    Pickover Designs brings over 20 years of experience in graphic and print design for fashion, home, and gift industries. Specializing in swimwear, sleepwear, menswear, womenswear, children's fashion, and novelty gifts, I offer a wide range of styles including painterly expressions and vector designs, tailored to your preferences.

    I excel in crafting unique designs and collaborating with licensed images such as Disney, Marvel, DC, Nickelodeon, and Bob Marley. Using Adobe Illustrator and Photoshop, I blend digital and traditional mediums for personalized artistry.

    My services include:

    * Placement graphics

    * Repeat prints

    * Recoloring

    * Embroidery and embellishment

    * Flat sketching

    * Line sheets

    * Style guides

    * Logos

    * Packaging

    * Social media design

    * Planograms

    * Look books

    * Sales sheets

    * Labels and hangtags

    * Marketing material

    * Trend research

    * Mood boards

    * General CAD work

    Let Pickover Designs bring your vision to life. Let's collaborate on your next project!

  • SOCIAL MEDIA MARKETING MANAGEMENT

    Since early 2024, I’ve dedicated myself to social media marketing, with a strong focus on managing influencer and affiliate partnerships. I excel at identifying the perfect content creators to boost your brand’s visibility, drive traffic, and increase sales—often with little to no cost beyond providing product samples. Here’s how I can help your brand thrive:

    STAGE 1: STRATEGY DEVELOPMENT

    We’ll collaborate to create a tailored plan designed to meet your goals:

    Set Goals: Whether it’s increasing brand awareness, driving website traffic, or boosting sales (or all three!), I’ll craft a strategy that will work for your brand. 

    Define Target Audience & Partners: Together, we’ll identify your current and ideal customer base. From there, I’ll pinpoint the influencers and affiliates whose values and audiences align with your brand.

    Optimize or Establish Social Media Platforms: I’ll help launch or refine your presence on platforms like Instagram, TikTok, and X (formerly Twitter). We can also explore Facebook, Pinterest, Reddit, or others as needed.

    Create Affiliate Incentives: We’ll set up an affiliate program with perks like discount codes for their audience, commissions for sales, and free product samples for creating content. This can often be done without paying for content, but for bigger partnerships, we can explore paid options if it makes sense for your goals.

    STAGE 2: INFLUENCER & AFFILIATE RECRUITMENT AND MANAGEMENT

    I’ll handle the process of finding and fostering strong partnerships:

    Outreach: I’ll identify and reach out to influencers (micro, macro, and mega) to introduce your brand, provide product samples, and encourage authentic content creation.

    Affiliate Partnerships: I’ll set up affiliate collaborations, equipping partners with tools like personalized discount codes, commissions, and marketing calendars for promotions.

    Onboarding & Education: I’ll ensure influencers and affiliates are well-informed about your brand, products, and content expectations. Additionally, all content created can be repurposed for your brand’s use across social channels, websites, and advertisements.

    Affiliate Software Setup: If you don’t already have affiliate management software, I’ll recommend the best option to streamline tracking sales, commissions, and payouts.

    Building Relationships: I’ll maintain regular communication with influencers and affiliates, fostering long-term partnerships through incentives, updates, and engagement.

    STAGE 3: CONTENT MANAGEMENT

    Ensuring your social media platforms are dynamic and engaging:

    Influencer-Generated Content: I’ll ensure content created by affiliates is tagged appropriately, reposted across platforms, and saved for future use.

    Original Content Creation: Until affiliates generate sufficient content, I can create and manage consistent, high-quality posts to keep your social media presence active and relevant.

    By working together, we’ll build a robust influencer and affiliate program to amplify your brand’s reach and success. If this approach aligns with your goals, I’d love to discuss how we can bring it to life for your brand!

  • CONSULTING & PROJECT MGMT.

    Pickover Designs offers consulting and project management services tailored to launch your new venture or streamline existing operations. With a keen eye for detail and an existing network of trusted domestic and international vendors, I facilitate finding the right fit for your objectives and budget.

    Services include but are not limited to:

    * Branding: logo, labels, hangtags, packaging, style guides


    * Customer Profiling: shaping product development, price points, and marketing strategies


    * Production: research, factory liaison, sourcing


    * Product Design: flat sketching, working with technical designers, and pattern makers


    * Textile and Graphic Design: (See other services)


    * Sales: direct-to-buyer, wholesale, pricing, lookbooks, websites


    * Marketing: advertisements, social media, PR outreach


    * Company Organization: vendor management, invoices, purchase orders


    Schedule a complimentary 15-minute consultation to determine if Pickover Designs is the perfect fit for your needs.